![]() ![]() ![]() Recruiting an additional two million women into the workforce to support the war economy, the “Women in War Jobs” campaign is considered to be the advertising industry's most successful recruitment campaign in the United States. The War Advertising Council, which implemented a massive national campaign to further usher women into the workplace, became an integral part in organizing the movement. The demands of a wartime labor market made it more acceptable for women to take on jobs in manufacturing, utilities, and transport that in peacetime had mostly been done by men. As American men left the industrial labor force to enlist during World War II, more American women entered the workforce in unprecedented numbers. ![]()
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